Following on from its popular collaborations with Roald Dahl and Frozen 2, today M&S is introducing another family favourite to its stores and website – Harry Potter.

Description automatically generatedThese tie ups are part of our continuing efforts to broaden appeal and the team has designed an enchanting product offer to capture the imagination of children and grown-ups alike.

The spellbinding range of 62 products – which launches fully today – will allow customers to embrace their love for Harry Potter, whether you are a new young fan or a parent remembering the first time you entered the magical world of Harry Potter. There’s an enchanting range of products to choose from – including kitchenware, confectionery, gifting, sleepwear, daywear, and accessories.

Alice Duggan, Head of Kidswear Buying at Mark & Spencer said, “With kidswear remaining popular throughout this time, the team and I remain focused on introducing new products and tie ups that help broaden our appeal. Loved by all ages, who doesn’t need a bit of Harry Potter magic at the moment?”