Davina McCall’s documentary, Sex, Myths, and the Menopause, has kickstarted a move for menopausal UK women to address skin and hair problems associated with this stage of their life.

British Google searches for ‘menopausal skin’ and ‘menopause skin conditions’ are up 300 per cent and 200 per cent respectively. Women also researched the effect the ending of their menstrual cycle can have on their hair, with searches for ‘menopause making my hair thin’ doubling twice over in the last 12 months.

The analysis of women’s interest in how menopause affects their skin was conducted by Known Nutrition, a start-up brand that aims to be to nutrition and supplements what The Ordinary is to skincare.

Their research showed that Davina’s documentary on women’s experience of menopause has made the nation more aware than ever of this life stage and how it can impact everyday health and wellbeing, with general menopause searches via Google increasing tenfold compared to the year prior to the show airing and searches for the programme itself rising by 3,500 per cent immediately after airing.

Skin problems women undergoing the menopause most commonly face include skin losing elasticity and appearing to be less plump, becoming drier, acne breakouts and even unwanted facial hair. Women seem all too aware that symptoms of the menopause can manifest in their appearance, as searches for ‘skin showing symptoms of menopause’ have increased by 60 per cent since May 2021.

Known’s research into the internet searches of British women coincides with the launch of its first collagen supplement; a daily multivitamin that offers unrivalled collagen retention for optimum results, all while tasting great. The supplement, named the Known Advanced Collagen Supplement, is created with a bespoke blend of 8 scientifically proven active ingredients, combined with natural flavourings that make maintaining healthy, glowing skin easier and more delicious than ever before.

Included within its ingredient list is Vitamin A, otherwise known as retinol, which can help alleviate many skincare problems associated with menopause. It seems that the well-informed British public is already has some knowledge of this, with searches for ‘Vitamin A benefits’ increasing by 140 per cent in the last year.

“During menopause, lower levels of estrogen have a significant impact on the skin. Less estrogen means that collagen levels decline much more dramatically, making hair prone to thinning and skin prone to sagging and wrinkling.

Fortunately, it’s possible to mitigate some of these effects by replacing the lost collagen through supplementation. Known’s Advanced Collagen Supplement has been formulated with leading-edge liposomal technology. Simply put, it’s encapsulated in a natural fat that helps the body to absorb the maximum amount of collagen – giving optimum results at a time when women need it the most.”