Wild Thingz launched this year & is shaking up the market, available on Amazon and TikTok shop. With half the sugar of traditional brands, and 100% organic, plant-based ingredients, Wild Thingz delivers on taste, joy and health. From tangy Lemon Maggots and Cherry Spiders to sweet Red Apple Butterflies, Blackcurrant Ladybirds, and Cola Snails, each creepy crawly gummy is crafted to delight kids and reassure parents with no artificial anything.

For too long, the sweet aisle has been a battleground for parents, torn between their kids’ demands for fun treats and their own concerns about sugar, additives, and artificial ingredients. The UK confectionery market is worth £1.4 billion, but it’s plagued by outdated options that either pack in the junk or disguise themselves as “better-for-you” snacks that miss the mark on taste and fun. With half the sugar of traditional brands, and 100% organic, plant-based ingredients, Wild Thingz delivers on both taste and health. Created by confectionery veteran Fliss Newland, who left her career at Mondelez to create a better alternative for kids, Wild Thingz is fiercely independent and unapologetically rebellious at its core. It’s a female-founded brand on a mission to show that sweets can still be wild without compromising on quality or health.
Zesty Pests pack a citrus punch with tangy Lemon Maggots and Cherry Spiders, perfect for kids who love a zingy twist.
Fruity Flyers deliver a burst of sweetness with Red Apple Butterflies and Blackcurrant Ladybirds that are as delicious as they are fun to eat.
Gummy Grubs offer a mix of wild, fruity flavours including Cola Snails, that make snack time an adventure.