The world’s biggest sporting event deserves the world’s warmest welcome. Matthew McConaughey has joined the celebration, with a special greeting for football fans across the globe with his tequila brand, Pantalones Organic Tequila.

Partnering with ElevenLabs AI technology and with Matthew’s permission, Matthew delivers a “welcome” to the global football community in multiple languages. Matthew recorded the English version himself, with the additional languages dubbed using ElevenLabs’ technology to bring his voice to fans around the world. (You can find it on Matthew’s instagram here)

In the videos, McConaughey offers fans a tongue-in-cheek piece of advice: before attempting to speak a new language, warm up with Pantalones Organic Tequila. While it may not make you any more fluent, you’ll certainly think it does. Fans can experience the campaign and hear McConaughey’s message in multiple languages by visiting SpeakSoccer.com.

For fans planning to catch the matches out in the world, Pantalones Organic Tequila will bring the celebration offline with special soccer-inspired offerings at sports bars across the UK, including Rileys sports bars and ETM sports bars in London:
Greenwood, Victoria
Redwood, London Bridge
Westwood, Shepherd’s Bush
Broadwood, Liverpool Street
Beechwood, Shoreditch
Goldwood, Bank