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Luka Sabbat teams up with boohooMAN

Luka Sabbat has teamed up with boohooMAN, fronting the campaign for the brand’s new collaboration with Dubai based luxury eyewear label Roberi & Fraud.

The premium sunglasses collection includes three styles in a selection of colourways, and Samir Kamani, boohooMAN’s CEO, commented ‘Part of our DNA as a brand is that we provide fashion forward garments which enable our consumers to keep up with current trends. We know that our customers have a desire to mix high-street with high-end, so this collaboration bridges that gap’.

Sabbat was born into a fashion family in New York — his mother was a model booker and assistant for fashion show production company Bureau Betak, while his father designs womenswear.