A new season of Love Island is on its way, and with the lineup just announced, new research has revealed which Love Island star is earning the most on social media.

The research, undertaken by online casino Slingo, looked at the potential Instagram earnings of the new Winter Love Island cast.

Farmer and TikTok sensation Will Young comes in at number one with a potential Instagram earning of $5,301. Will has 1,2600 followers on Instagram and a huge 1.1 Million followers on TikTok.

Tanya Mehanga is next on the list, with a potential instagram earning of $800. A biomedical science student from Liverpool, Tanya has 19.8k followers on Instagram and has worked with bands such as Boohoo, Ego and Simmi Shoes.

Finalising the top 3, Tanyel Revan has a potential instagram earning of $649. Tanyel is a hair stylist from London and has a following of 16.4k on Instagram.

Dom Aldworth, Head of Brand Marketing at Slingo, comments:

“Each year Love Island introduces the public to a range of loveable personalities, and their social media popularity increases significantly.

“After seeing the success of previous contestants such as Molly-Mae Hague and Indiyah Polack, it will be interesting to see who becomes the fan favourites.

“This year the contestants will not have friends and family members posting on their behalf, so followers will have to wait until their favourites have left the villa to indulge in new content, however, it will be interesting to see if this alters the way fans of the show engage with contestant’s social media accounts ”

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