KIRK & KIRK has unveiled its top-of-the-range virtual try-on feature for customers to discover its renowned frames online, and for opticians to use in store to showcase all colours and frames across the portfolio.

Built on a 100 year history in optics, Kirk & Kirk was founded to change the way that people feel about eyewear – making distinctive eyewear to help customers authentically express themselves. They make frames without labels, for those who refuse to be defined by one. The virtual try-on technology allows consumers to discover their next frames from the comfort of their own home and for in-store customers to experience the full Kirk & Kirk portfolio.

The new virtual try-on technology for Kirk & Kirk is a game-changer; for the first time, customers will be able to experience a live try on – with no need for a separate app or to download a photo. The technology has been uniquely developed by tech engineers who honed their experience in the gaming world and hand-built scanning machines to bring Kirk & Kirk acrylic frames to life on screen. The virtual try-on captures the true light transmission of acrylic eyewear ensuring that the light and colour moves on screen as it would in real life, creating an exceptionally accurate and high-quality online experience.

Customers can also move seamlessly between products to experience the full range of shapes and colours of Kirk & Kirk eyewear. The technology can also be used in-store for opticians to showcase customers the full range of colours and frame shapes that they might not have to hand in store at that moment.

Jason Kirk, CEO, said: “We’ve taken time to find the right technology to ensure our customers have an enjoyable and seamless experience. Until now, the technology never met our expectations and was not up to the standard for our customers. My grandfather developed advertising books 100 years ago to help bring the glasses to life for customers and opticians, and following in his footsteps, we are doing the same in a modern context. It was important to work with developers to create a user experience that is enjoyable and a harmonious experience for our customers.”

Karen Kirk, Creative Director, said: “We are very excited that our customers can try this new offering – the quality is fantastic! The way that the frames replicate the light and colour movement in our acrylic frames on screen is incredibly realistic. We want our customers to discover which frames speak to their personality and how they want to look and feel.”