Analysis of Google search data reveals that online searches for ‘How to curl hair’ exploded 292% in the United Kingdom on the 23rd of February, after the Duchess of Cambridge made an appearance alongside Denmark’s Princess Mary, during her trip to Copenhagen, with Kate’s hair styled in soft curls.

A new finding by hair experts Longevita reveals that online searches for ‘How to curl hair’ skyrocketed to almost three times the average volume in one day, according to analysis of Google search data.

The Duchess arrived in Copenhagen on Tuesday 22nd of February to learn more about Denmark’s approach to early childhood development, with engagements at Stenurten Forest Kindergarten, The Centre for Early Childhood and an audience with The Queen of Denmark.

A spokesperson for Longevita commented on the findings:

“The Duchess of Cambridge is undoubtedly one of the most influential women on the planet when it comes to style and these findings only amplify that.

The surge in interest for the hairstyles that the Duchess wears can be attributed to her timeless and elegant style. The simplicity of the hairstyle creates a timeless feel, as well as being a look that is easily emulated by fans.”