ISAWITFIRST PARTNERS WITH CHECK YOUR DRINK TO LAUNCH ANTI-SPIKING CAMPAIGN FOR INTERNATIONAL WOMEN’S DAY
Last year, students across the UK took part in a boycott of bars and nightclubs to demand action, as drink spiking reached an epidemic level. Overall, a third of women know someone who has been spiked with 1 in 9 women saying they have been spiked themselves, according to a survey conducted by YouGov*.
To commemorate International Women’s Day (March 8th), online retailer, ISAWITFIRST are taking action against drink spiking by partnering up with Check Your Drink to raise awareness via an anti-spiking campaign – #stopthespike.
Check Your Drink offers the UK detection tests, developed by expert chemists to combat the worldwide problem of drink spiking. The test works in three simple steps:
Dab a finger, straw, or stirrer into the drink
Put a drop onto each test patch
Look for a colour change
As part of the #stopthespike campaign, ISAWITFIRST will be giving away free samples of the test kits in each order placed on International Women’s Day, alongside a dedicated information leaflet. The tests are simple to use but effective, ensuring women are safe from the effects of spiking when in nightclubs, bars or walking home alone.
Bryony Frith, ISAWITFIRST Marketing Manager said: “As a brand that is run by women for women, this topic was close to our hearts and something that we all have experiences of either directly or indirectly. With this being said, keeping our consumers and staff safe is our main priority, we hope that this partnership with Check Your Drink and the offer of free samples will help people feel safer when drinking in public places. The tests are discreet but can be vital in reducing the amount of spiking that happens in our communities. When drinks have been spiked it’s unlikely that anyone will see, smell or taste any difference, so we advise to never leave drinks unattended and if people start to feel unwell, get help immediately.”
Katie Burrington, Check Your Drink Founder said: “Many bars, nightclubs and student bodies have been looking for effective ways to protect their customers and members against the recent wave of drink spiking and have chosen to stock CYD drug tests in their quest to fight back. Check Your Drink is excited to be working with and supporting ISAWITFIRST customers to help keep more people safe when they are out and about drinking. We do not tolerate drink spiking.”
The tests will be distributed within every order made on Tuesday 8th March in celebration of International Women’s Day, simply make a purchase via the website and ISAWITFIRST will include one free sample**: https://www.isawitfirst.com/
You can also view more details on the Check Your Drink website here: https://www.checkyourdrink.co.uk/