ISAWITFIRST have always prided themselves on being pioneers: first by name, first by nature. The first fashion brand to launch a solo collection with a black female Influencer are now adding another ‘first’ to their credentials. Proud to announce it is the first ecommerce fashion brand to join forces with the UK’s first live-streaming shopping app OOOOO to launch a dedicated live-streamed, shoppable channel. ISAWITFIRST attributes their stratospheric rise to the top of the fast-fashion world to their willingness to be a trailblazer in the industry and grasp opportunities where they see potential, and their partnership with OOOOO demonstrates this ethos.

WHAT IS OOOOO?

The UK’s first live-streaming shoppable app described as TikTok-meets-QVC. An immersive realm – where entertainment meets shopping via interactive, live-streamed shoppable shows housed across a network of digital channels dedicated to all passions and cultures. Essentially combining the latest technology with the premise of social shopping to deliver a unique retail experience for the digital era, whereby customers can shop the product on show in real-time and purchase in the app in a couple of clicks.

Inspired by the mega-trend for live-streaming commerce in China, OOOOO launched in the UK in November 2020 and has already bagged the top spot in the UK shopping charts is. This innovative partnership will see customers gain access to the latest trends and styles live and direct from the rails in ISAWITFIRST HQ, and open up the opportunity for the ecommerce brand to tap into OOOOO’s rapidly growing, engaged community and engage new audiences.

WHY OOOOO?

ISAWITFIRST have understand the needs of their customers, recognising that the Gen Z generation shop in a completely different way, having almost totally moved away from traditional retail and towards ecommerce brands and through platforms such as TikTok and Instagram. ISAWITFIRST has been cultivating their own community for the past four years, and through their launch on OOOOO they hope to give their customers further insight into the brand and culture, and give their audience exclusive access to new lines and new collections.

Sam Jones, Co-Founder and CEO of OOOOO says of the partnership: “The core value of OOOOO is connecting consumers directly to the source of incredible products through live, interactive videos that are shoppable. It is entertainment first, shopping second.

We are so excited to partner with I Saw It First as they are true pioneers in the world of fast moving fashion. They use data to rapidly develop fashion concepts ahead of anyone else. With hundreds of new designs launching every week, interactive video is the best way to communicate with a community.

The OOOOO platform can help ISIF’s team share their products and future designs in real time and gather community feedback. We believe this is a game changer for the fashion industry, giving a behind the scenes look at their operation by live video.

ISIF work with many of the UKs top fashion influencers, and they can all become creators in live shows – sharing their look with people in an interactive show – bringing the consumer closer and closer to their style.”

Andrew Stevenson-Thorpe, CTO at ISAWITFIRST adds: “We are delighted to be partnering with OOOOO in offering this new exciting shopping experience to our customers. Real time interactive video where the customer can see the products and chat with the host in real time, this promises to be a channel of choice for a large number of customers.”