INTRODUCING FRIDA ROME – THE NEW CONSCIOUS LUXURY BRAND
When life-long friends Natalie and Rebecca had their work in their respective fields of advertising and events vanish as a result of the Covid-19 lockdown, they decided that it was time to realise a long-held dream – a desire to create sustainable, authentic, compassionately made handbags, that stand out, yet are understated. FRIDA ROME was born – a new luxury vegan accessories brand which achieved its Kickstarter funding target
in less than two hours on October 20th.
FRIDA ROME is a vegan, cruelty-free brand, both inspired by and designed for women with a thirst for life. Crafted in premium vegan materials, FRIDA ROME handbags are designed to be a lifetime companion. Attention has been placed on creating high quality pieces that are built to last and don’t adhere to seasonal trends – instead, FRIDA ROME creates structured, chic, signature staples, which is evident in the brand’s debut design,
the iconic WEEK/END crossbody bag.
The WEEK/END has a soft and supple cactus leather exterior and an eco-suede interior, and each bag is handmade in Manchester, with bespoke gold hardware and detailing. The bag can be worn three ways – crossbody, over the shoulder (the bag has an extendable and removable shoulder strap) and as a clutch. Based on the classic structured shape of the satchel with cut-edge clean lines and statement hardware, it delivers familiarity with a modern twist.
The WEEK/END comes with a custom-made dust bag and can be fully deconstructed – this ingenious design feature means you never have to compromise on fitting a handbag into your hand luggage ever again. It packs flat, retaining the bag’s structural integrity and making storage minimal and effortless. The bag has a secret signature detail – on a discreet bespoke label inside the WEEK/END is a tasteful erotic story chapter written for women, by women. The WEEK/END also has its very own companion; The FRIDA ROME Ecotote. It pairs perfectly with the compact crossbody, folding away neatly inside when not in use. .
Speaking about the brand’s launch, FRIDA ROME co-founder Natalie said: “We created FRIDA ROME to do things differently – we are both vegan, and we realised there was a gap in the market where cruelty-free meets style and sustainability. Our intention is to create ‘bags with personality’, never compromising on style or quality.”
Rebecca, Co-founder, continues: “We’re inspired by and are designing for women who have that joie de vivre; The WEEK/END bag
enhances any outfit, taking you effortlessly from Friday night cocktails to Sunday brunch and everything in between. We’re proud to genuinely be shaking things up when it comes to vegan and sustainable luxury accessories, and we want women to feel empowered and good about themselves when they buy our products. Creating this brand is a dream come true for us, and we hope that through FRIDA ROME, we can inspire other women to chase their own aspirations.”
To buy a WEEK/END bag and find out more, please head to: https://www.kickstarter.com/projects/fridarome/ready-for-the-week-end-a-bag-butbetter?ref=covj5u