Drylab Media Tech plc, which this week announced the acquisition of Drylab A/S, a leading film and TV production SaaS platform in Scandinavia, is pleased to appoint Justin Lanchbury as Senior VP Sales and Roy Servis as Operations Director. The appointments prepare the way for the company to scale-up and globalise the disruptive Drylab media technology.

Justin Lanchbury – Senior VP Sales
Justin Lanchbury has over 25 years’ industry experience, specialising in technical and creative sales in film and TV drama post-production. Having worked on many award-winning projects, Justin has an in-depth background in film and digital workflows. Over the past two decades, he has focused on helping producers realise the director’s creative vision and being able to deliver on time and within the available budget. Whether it’s a film or digital workflow, he takes a holistic view of the production’s needs and delivers tailored solutions that yield the best creative results while optimising workflow efficiency. Key career highlights include film dailies (65mm IMAX) manager for No Time To Die (James Bond) and digital intermediate film consultant on over 75 features such as Mission: Impossible – Fallout and Ex Machina.

Roy Servis – Operations Director
Roy has over 28 years’ experience in film distribution, including working for the Walt Disney Company and Warner Bros Entertainment. Roy joined Warner Bros in 2007 and helped the studio transition from 35mm to digital cinema and designed, built and implemented the Warner Bros theatrical Ask project management system. In 2017, Roy established Picnic KDM, which creates digital keys for independent distributors internationally. He specialises in providing technical leadership to integrate plans, streamlining daily business operations and optimising delivery of key projects.

John Mahtani, CEO of Drylab Media Tech plc, said: “It is fantastic to have Justin and Roy joining our team as we expand Drylab into the global market. They both bring a wealth of experience working on some of the biggest film productions and with the largest studios in the industry as well as with independent distributors. They are perfectly placed to introduce Drylab to the industry leaders and know exactly how to deliver huge technical projects. We look forward to benefiting from their expertise as we take Drylab to the next stage.”

Justin Lanchbury, Senior VP Sales of Drylab Media Tech plc, commented: “Drylab offers the world’s best on-set production tool and dailies platform. This company is going to fundamentally change the way films are made and I’m excited to be joining them to help filmmakers realise their creative vision on time and within budget.”

Roy Servis, Operations Director of Drylab Media Tech plc, added: “I am passionate about leveraging technology to empower filmmaking and I can’t wait to help Drylab take the industry to the next level. This platform has amazing potential and I’m looking forward to providing the technical support to help maximise this opportunity.”