The experience start-up is pleased to announce that they have recruited professional rugby player and nutrition business owner George Kruis as ambassador of Sport and Nutrition.

George Kruis is a three time European Champion with Saracens, grand slam winner with England and a British & Irish Lion. But he hasn’t stopped there.

Whilst also managing a professional rugby career, and a recent transition to Japanese club Panasonic Wild Knights in 2020, George has been making waves in the supplement and nutrition space with his company fourfive which produces vitamins and CBD oils. The company’s philosophy is about helping people ‘tackle nutrition like a pro’ – providing a premium nutrition solution, designed by professional athletes.

hasta are working with George to provide their clients with access to his knowledge of performing at an elite level, and how nutrition is fundamental to rest, recovery and all other areas of modern life. He’ll be bringing his experiences to their live events too.

George had this to say on his partnership with hasta; “With my background in professional sport, and my recent business launch in health and wellbeing – my values and interests are so closely aligned with hasta’s, it just makes sense for everyone.”

Rob Fee, CCO at hasta “George not only has direct relevance across our sporting events and wellbeing touch points, but he also has the kind of personality and integrity that we want to identify with as a brand at hasta World.”