Kim Kardashian faced criticism recently after saying she’d never had a grey hair, despite evidence of multiple previous confessions.

While Kim’s lapse in memory might have been a genuine mistake, some people have taken it more personally.

After all, grey hair is not uncommon, with one study finding that in subjects between 45 and 65 years of age, 74 percent of people were affected by grey hair.

The average age of going grey will vary depending on your ethnicity and genetics, but most people will go grey in the 30s or 40s as the pigment cells in hair follicles gradually die and stop producing as much melanin.

But it’s not just age that can cause you to go grey, as factors such as stress, smoking and an unbalanced diet have all been found to play a role in premature greying.

Regardless of age, wearing your hair grey doesn’t have to be drab, so here are my top tips to help you properly embrace and maintain grey hair grow out…

Adapt to your new hair texture

Grey hair is naturally coarser and drier than pigmented hair and can easily look unkempt and aged if you don’t take care of it.

If you’re noticing big changes in your hair’s texture, you may need to switch up your hair care routine.

Incorporate more moisturising products, such as oils and hair masks, into your hair routine to keep frizzy greys at bay, visibly soften hair, and help maintain hair health.

Additionally, you may also want to add a glossing product to help bring back shine to your silver locks.

Introduce purple shampoo

Grey and white hair needs a bit of colour correcting to keep it looking fresh.

So, use a purple shampoo or hair mask once a week to neutralise any yellow tones and keep your greys looking their brightest.

And remember that toning shampoos can be very drying for hair, so follow up with a nourishing hair mask and oils.

Don’t shy away from some colour

Embracing grey doesn’t mean you can’t ever colour your hair again.

Introduce some highlights or lowlights to help grey hair appear more dimensional, shinier, and healthier.

Grey highlights can also be a great way to begin to transition to grey hair without the harsh banding of allowing your roots to grow out or having to make the chop.

If your hair is darker, opt for darker shades of salt and pepper or charcoal grey to complement and blend with your natural locks.

Take inspiration from the celebs such as Jane Fonda, Andie MacDowell and even Queer Eye’s Tan France – perfect examples of individuals who have stylishly blended darker and lighter tones of grey.

Alternatively, natural blondes may wish to opt for lighter, warmer shades. Combining blonde with grey is a fabulous way to embrace greys in a youthful way without washing you out. Look to Diane Keaton, Cynthia Nixon and Helen Mirren for blonde-grey inspiration.

Modernise your cut

Your haircut can age you faster than your hair colour. We often think of grey hair as ageing, but when paired with an uber-chic cut, it can give your style an edge and make you appear younger.

Avoid the classic cuts associated with the mature lady, such as the sharp bob, and look to more modern styles.

Curtain bangs are one of the biggest hair trends that can be styled to suit almost any face shape and hair type. Plus, highlighted money pieces are also bang on trend, so replicate the style by gently lightening your greys to create a brighter look that frames the face.

And don’t forget to pay attention to your eyebrows. Grey hair can mean eyebrows begin to lighten and thin, making you appear older, so be sure to fill them in and frame your face.