Public Health England (PHE), in partnership with the NHS, this week (Monday 7 October 2019) launches Every Mind Matters to help people take simple steps to look after their mental health, improve their mental wellbeing and support others.

It is increasingly recognised that taking care of our mental health is as important as maintaining good physical health. A new PHE survey reveals more than 8 in ten (83%) people have experienced early signs of poor mental health including feeling anxious, stressed, having low mood or trouble sleeping in the last 12 months¹. While these can be a natural response to life’s challenges, they can become more serious if people don’t take action, and many wait too long.

Over a quarter (27%) of people who experienced signs of poor mental health waited at least 6 months before taking action to manage their mental health, with three quarters (74%) of those who waited this long wishing they had done so sooner.

Every Mind Matters shows people the simple steps they can take to be better prepared for life’s ups and downs. The new platform, which has been endorsed by the Royal College of General Practitioners (RGCP), will enable people to create a personalised action plan recommending a set of self-care actions to deal with stress, boost mood, improve sleep and feel in control.

A special film to promote Every Mind Matters has been written by Richard Curtis and directed by Rankin, narrated by Their Royal Highnesses The Duke and Duchess of Cambridge and The Duke and Duchess of Sussex. It shows how we can all look after our mental health and will be aired at around 8:45pm on Monday night (7 October 2019) across ITV, Channel 4 and Sky channels.

The powerful film features a range of people whose lives have been affected by poor mental health, including a cast of well-known faces: Gillian Anderson, Glenn Close, Freddie Flintoff, Professor Green, Davina McCall, Jordan Stephens, Will Young, Sir Bradley Wiggins, Nadiya Hussain, Sarah Taylor, Rob Beckett, Katie Piper, Joe Sugg and Alastair Campbell.

The launch follows 18 months of planning and local and regional piloting, developed with clinical and academic experts, national mental health charities and input from people with experience of poor mental health. Clinically-assured by the NHS, Every Mind Matters is evidence-based and it shows people how to build simple changes into their daily lives – such as reframing unhelpful thoughts, breathing exercises and increasing physical activity.

All of these have well evidenced impact on improving and maintaining good mental health, which can help people to get more out of life, feel and function better, have more positive relationships and manage difficult times – now and in the future.

Every Mind Matters is backed by a coalition of mental health charities and champions, including Mind, Mental Health Foundation, MHFA England, Samaritans, Heads Together, Centre for Mental Health, Rethink, Time to Change, NSUN, What Works Centre for Wellbeing and Good Thinking.

This new resource is available for the public and for GPs to advise their patients to use.  The NHS will also promote Every Mind Matters to its one-million plus workforce.

Some of the nation’s biggest companies from the high street, entertainment, sport and finance have pledged to adopt Every Mind Matters for their employees, customers and fans. These include Nationwide, Greggs and the England and Wales Cricket Board, who will be empowering their staff and the public to take their mental health into their own hands and encouraging them to create their own action plan.