Freetrade, the investment platform that is on a mission to get everyone investing, is pleased to announce its imminent launch in Sweden. Finansinspektionen recently authorised Freetrade to offer its product to Swedish retail investors.

The app will launch a closed beta for people signed up to the waitlist in the coming months, before rolling out to the general public.

Freetrade is making investing more accessible, by offering retail customers a simple, commission-free trading experience that helps to encourage a long-term investing approach. Alongside this, the platform prioritises educating investors about the markets with the aim of helping them to achieve better long term outcomes.

Freetrade’s launch in Sweden follows a period of exceptional growth for the business, which now has over 1.2 million users in the UK and over £1bn in AUA.

Swedish investors will have commission-free access to thousands of European, UK and US stocks and ETFs, with the universe continually expanding. Freetrade Sweden will also seek to offer local investors an ISK account in the coming months.

Freetrade is backed by over 10,000 crowdfunding investors from across Europe, including Sweden. In December 2021, Freetrade raised over £8m setting a number of records for the speed of the raise. Freetrade is also backed by world-class growth investors, including Left Lane Capital, L Catterton, and Molten Ventures.

Karl Broomé, Managing Director and Freetrade’s Head of Sweden, said: “I am thrilled to be able to share our mission to get everyone investing in Sweden. This development is testament to the hard work of our team and we’re looking forward to evolving the way retail investors in Sweden and eventually, across Europe, access global stock markets. Our unique offering, innovative services and transparent pricing are truly aligned with retail investors’ interests.”

Adam Dodds, CEO and Founder of Freetrade, said: “This news marks a significant milestone in our mission to get everyone investing. We’ve always considered Freetrade to be a European company at heart, and I am thrilled for us to be able to charge ahead with our expansion. There is a massive opportunity for our business to offer European retail investors a low-cost and simple way to invest for the long-term. We’ve always put our customers’ first in everything we do, and we’re thrilled to now be able to bring this to the rest of Europe.”