Feelunique, the fast-growing beauty e-commerce retailer, has joined forces with Toiletries Amnesty as its corporate charity partner.

The partnership will see Feelunique launch a number of initiatives over the next 12 months to raise funds for Toiletries Amnesty, supporting the charitable organisation through the provision of various products and implementing projects to raise awareness of the issue of hygiene poverty. Feelunique has already pledged to raise £30,000 to help increase Toiletries Amnesty’s directory to 500 organisations, improve logistics and tracking systems and extend the organisation’s geographical reach which currently includes more than 50 drop off points across London.

Toiletries Amnesty’s mission is to alleviate hygiene poverty while reducing waste by connecting donors who have spare, unused or unwanted toiletries with the people who need them most. Through product donations and community engagement, Toiletries Amnesty aims to help thousands of people across the UK and divert tonnes of beauty waste from landfill.

Sarah Miles, CEO of Feelunique, said ‘I’m enormously proud to announce this partnership with Toiletries Amnesty, an organisation we believe is doing such important work by both tackling hygiene poverty and beauty waste, and also breaking the social stigma around access to personal care products. The power of simple items like shampoo or deodorant can often be taken for granted, but we know they make a huge difference to our physical health, our mental wellbeing and self-esteem. Thanks to Feelunique’s wide-reaching online community, we’re able to support with product donations, vital fundraising and by raising awareness of this issue.’

Karen Harvey, Founder of Toiletries Amnesty, said ‘Teaming up with Feelunique is not only exciting because of the much-needed support through products, publicity and financial donations, but because we feel that they are 100 per cent genuine in their approach to levelling things up, treating people fairly and keeping environmental and social issues at the forefront of the way they do business. When Toiletries Amnesty began over six years ago, we had no real idea of how it would grow, we just knew it had to. We wanted to help get unwanted products to the people who could use them, and to make sure this was done in a kind and community-led way. This partnership comes at a time when demand on our services is at its highest, and set to grow even more, but we’re confident that together we’ll be able to make an even more positive impact for those who need us most, for communities and for the environment’.