Functional drinks brand, Hip Pop, has dramatically reduced product prices for the foreseeable future, following their recent Black Friday sale.

Putting customer happiness at the forefront of their business, the Manchester based brewers have cut prices by up to 50% on their award winning kombucha and apple cider vinegar infused beverages.

As well as supporting their customer base, Hip Pop have also increased their partnership with Manchester homelessness charity, Lifeshare, by donating one meal for every 24 cans sold.

In October 2022, the annual rate of inflation reached 11.1%, putting cost-of-living in the UK at a 41 year high. The crisis has affected affordability of goods and services for households, with growing concerns for further inflation during 2023.

With factors such as the rising cost of goods, underpinned by consumer demands and supply-chain bottlenecks, food and energy prices have risen sharply throughout the last year, partially due to the conflict between Russia and Ukraine.

In order to support new and returning customers, Hip Pop made the decision to keep their reduced prices following a successful Black Friday sale, ensuring consumers can still enjoy their products without worrying about higher prices. Whilst a case of 24 x 330ml cans previously cost £49.99, it is now £29.99 with free UK mainland delivery.

Kenny Goodman, co-founder of Hip Pop, said: “As a small business, our customers are extremely important to us, and we want to show our support during the cost-of-living crisis wherever we can.

“While many brands have decided to raise their prices to offset supply chain demands, we have taken steps to reduce ours. For example, we have made more sustainable changes to our packaging, which have allowed us to keep costs low for consumers during these difficult times.

“We want to ensure new and returning customers can continue to enjoy our products without worrying about rising costs, while increasing our partnership with Lifeshare to support those less fortunate.”

Launched in 2019, Hip Pop as grown substantially over the last 12 months, not only in the UK, but also on a global scale. Their functional drinks are now available in 42 of 50 American states, as well as in Dubai, Abu Dhabi and Oman.

Now employing a growing team of 16, Hip Pop has received many accolades, including two stars at the Great Taste Awards, and Independent Drinks Producer of the Year at the renowned Manchester Food & Drinks Festival earlier this year.