In a striking display of marketing savvy, Conor McGregor has captured the attention of the digital world by leveraging Sydney Sweeney’s Instagram platform to promote his new film, ‘Road House.’

Marketing experts, including PR guru Lewis Mills from Own Your Space, have lauded McGregor as a ‘marketing genius’ for this unconventional strategy. By positioning his comment on Sweeney’s post, McGregor has maximised visibility among her extensive, predominantly young audience and proven that innovative approaches can break through the noise of traditional marketing.

“With Conor’s comment positioned at the top of Sydney Sweeney’s post, it gains maximum visibility, effectively making it the first thing seen by her audience. Given that Sydney’s followers are predominantly female (69.65%), aged 18-24 (46.79%), and mainly from the United States (42.50%), this strategic placement isn’t just about visibility; it’s about tapping into a specific demographic that could broaden the audience for Road House. The top comment position makes sure Conor’s message reaches the widest possible audience – nothing short of marketing genius.’

“Despite ‘Road House’ featuring themes and narratives — such as the story of an ex-UFC fighter becoming a bouncer — that might not directly resonate with Sydney’s young, predominantly female audience, McGregor’s engagement represents a broader marketing vision. By connecting with Sydney’s content, he leverages her status as a current major talking point within social media.

“McGregor’s engagement taps into her undeniable social media influence. Given her 10.41% engagement rate and the 1.9 million average likes per post, his comment on her content not only showcases ‘Road House’ to a highly engaged audience but also cleverly capitalises on Sydney’s moment in the social media spotlight.”

Road House’ (2024) boasts an IMDb rating of 6.3/10 from over 389 votes, outperforming ‘Immaculate’ (2024), which holds a 5.7/10 rating with 267 votes. These figures indicate a potential edge in viewer interest and appeal for McGregor’s film over ‘Immaculate’.