Emerging markets are a constant talking point, however they are of course no single entity. In total, 6 billion people, or approximately 85% of the world’s population, live in an emerging economy. Yet the scale of these markets are only matched by the economic growth and potential to be found there. This represents a myriad of opportunities – but with so many businesses and entrepreneurs, and all the consumers to serve, how do British investors and businesses make the most of this?

This means EMs currently represent 59% of total global GDP according to the IMF, and 76% of global foreign exchange reserves – and this is only increasing as an ever-growing share of the worlds’ young, educated and digitally connected populations are to be found there.

With India as an example, one of the biggest countries in the world, and one widely regarded to be the biggest market opportunity on the planet. The number of active internet users in India is expected to increase by 45% in the next five years, reaching 900 million by 2025 from 622 million currently. Serving this growing population of digitally connected consumers, or investing in the countless businesses that do, will be a key challenge and opportunity of the 21st Century. Data from JPIN VCATS shows that 13,799,000 people in the UK want to make the most of this and invest in EMs.