The UK’s largest automotive marketplace Auto Trader is offering a unique way to help a lucky customer add some celebrity sparkle to their car listing.

With the help of Cameo Business, Auto Trader will enlist the help of boy band sensation and soap superstar Duncan James to help make a lucky motorist’s car advert really stand out in the crowd.

The noughties heart throb, whose new single Heart & Soul is out now, could be helping a motorist sell their car with a personalised video via Cameo Business, sharing all the important details and info about a car for sale, helping the advert garner lots more views and offers.

“Sold” Seems to Be the Hardest Word

With UK web searches up 22% year-on-year for “sell my car quicker” it seems that more and more car owners are looking for ways to create an advert that helps their car stand out against the competition.

As such, Auto Trader is offering one fortuitous person the chance to pepper their car advert with some celebrity spice and speed up their sale. And just to sweeten the deal even further, the winner will also get a free ‘Ultimate Listing’ on the marketplace, increasing the chances of bagging that sale.

If you’re selling your motor and want to be in with a chance of winning a personalised car advert created by Duncan James, head to the online form on the Auto Trader website and enter your details now.

Top Tips for Selling Your Car

While we’d certainly All Rise… to be in with the chance of having superstar Duncan James sell our car for us, it’s important to remember that the real star in your car advert is of course, the car itself.

Auto Trader’s sales experts have collated and shared their absolute musts – and must not’s – in order to make sure your advert gives your motor the best chance possible of finding its new owner:

Get your motor valued
Knowing how much your car is worth means you can set up your ad with an accurate price tag, it will likely speed up the whole process in the long run and will give you a bit of a confidence boost when it comes to negotiations.

Give your wheels the once over
You don’t have to give the car a full spa treatment, but at the very least give it a good clean. Washing and hoovering both the exterior and interior will help you to no end when it comes to showing prospective buyers the car. You could also consider renewing the MOT if there’s less than 3 months left, offering a full-service history and decide whether you’ll make the money back by potentially repairing simple mechanical faults and minor damage ahead of listing it.

Don’t skimp on your own ad
If you don’t want potential buyers of your car to skimp on the price they’re offering, don’t skimp on the details. Get good quality photos from a range of angles, ensure your description is as accurate as possible – and include the quirky parts of your car that will help it stand out. Are you the first and only owner in its history? Has it got any extra accessories or special services? Drop in those special bits of its history, and your car will be far more likely to stick in a potential buyer’s mind.

Be prepared to negotiate
If your car just isn’t selling, understand that there’s probably many factors behind the lack of interest. Start by double checking your ad – have you provided enough detail, are the photos clear and do they show off your car, is the price accurate and reflective of the vehicle?

If you’ve exhausted all the above, it might be time to consider dropping the price – just avoid going too far with the decrease. You may want to price it at £5,995 for example but going for £6,000 will mean it gets included in more search results – as well as leaving it nearer the top of the list when someone chooses to search for cars that cost £6,000 and under.

Erin Baker, Editorial Director from Auto Trader comments: “We know that many of our customers can find it difficult to create an advert that competes with the thousands of others that are listed alongside it. We wanted to bring a bit of fun into the process and so with the help of Cameo Business we’ve enlisted some celebrity magic!

While it’s not possible for everyone to bedazzle their ad with a celebrity video, we hope that our expertise and top tips can provide some guidance to anyone looking to sell their motor in the coming months.”

For the full information on how to win a video car advert from Duncan James, more tips on how to list your vehicle for sale, and the complete terms and conditions of the competition, please visit: www.autotrader.co.uk/cars/sell-my-car/sell-your-car-with-a-star/