CBD and wellness brand, fourfive, are celebrating a successful product launch event following a busy year of growth for the brand.

The event took place on October 3rd, 2022 with the aim to celebrate the launch of their new product, the Hydrate Tablet, alongside the brand’s ambassadors.

fourfive hosted 34 leaders in the health, sport and wellbeing space including British gold medal track and field athlete, Ojie Edoburun and boxer Jonathon Kumuteo.

Attendees enjoyed morning hot yoga sessions led by fourfive ambassador and wellness consultant Char Holmes, followed by a Q&A with fourfive founders, Dom Day and George Kruis, as well as Char and Hot Pod Yoga co-founder Nick Higgins which focused on expert tips on hydration and sports recovery.

Speaking of the event, co-founder George Kruis said, “We had an amazing time celebrating fourfive and our Hydrate tablet with our huge family of ambassadors. Who better to share this experience with than those who have helped us grow our brand.”

Off the back of his recent gold medal win at the Commonwealth Games, Ojie Edoburun, a recent addition to the fourfive family, shared his excitement to be part of the team, “I really enjoyed fourfive’s event, being surrounded by like minded athletes and ambassadors reminds me exactly why I love the fourfive brand. They truly care about their customers’ health and wellbeing and this shines through the people they work with to promote their brand.

“The new Hydrate tablet is the ideal companion for my post-run routine. After training for so many years to get to where I am now, I understand the importance of hydration during routines. fourfive’s hydration tablet has all of the electrolytes and energy boosts I need to keep on being my best when training ahead of competitions.”

The Hydrate tablet, which is now available online and is designed to support recovery during and after exercise. Formulated by fourfive’s in-house sport and nutrition experts, the tablets are part of the brand’s extensive product range which includes CBD oils, capsules, topicals and a range of vitamins.

The vegan-friendly tablets are available in natural berry flavour. Available for £8, the tube contains 20 tablets and fits easily into a gym bag for those on the go.

fourfive’s nutritionist Dr Elisabeth Philipps stresses the importance of staying hydrated during and after exercise, “We need to replace the fluids and electrolytes lost through sweating during exercise. If we don’t replace this fluid, our bodies stand the risk of experiencing heat stress, losing body function and losing energy.

“The tablets are for use during and after exercise to help replace those electrolytes that are lost through sweating. They also contain water-soluble vitamins to support metabolism, energy production and recovery, making them a well rounded product to add to your exercise routine.”