New data reveals that Liberty Poole is the most influential contestant on this year’s Dancing on Ice, earning a maximum of £3,845 per sponsored social media post.

Research conducted by betting experts Betpack examined the social media profiles of every contestant on the fourteenth season of Dancing on Ice, as well as influencer marketing calculators to establish which star is the most influential and how much they can earn per sponsored Instagram post.

Reality TV star Liberty Poole was revealed as the most influential contestant on the show. The star rose to fame on the 2021 series of Love Island and quickly became a fan-favourite, leading her to an Instagram following of a whopping 1.5 million and allowing her to earn up to £3,845 per sponsored Instagram post. Since Love Island, Poole has partnered with brands such as In The Style and Skinny Tan; enhancing her influential social media presence.

Connor Ball is revealed as the second most influential contestant on this year’s Dancing on Ice, partnered with professional skater Alexandra Schauman. Member of British boyband, The Vamps, Ball has the second highest Instagram following of 821,059, allowing him to earn a potential of £2,985 per sponsored post.

The third most influential contestant on this year’s show is Rachel Stevens, who came in second place on Strictly Come Dancing back in 2008. The S Club 7 star, who is partnered with professional skater Brendyn Hatfield, can expect to earn up to £946 per sponsored post thanks to her Instagram following £260,753.

American singer and The Pussycat Dolls member Kimberly Wyatt can expect to earn up to £654 per sponsored post, making her the fourth most influential contestant on the show, as a result of her Instagram following of 179,844.

Sally Dynevor MBE is the fifth most influential star of the show, best known for her role as Sally Webster on Coronation Street, which she has played since 1986. Dynevor has a total of 97,480 followers on Instagram and can earn up to £654 per sponsored post as a result.

A spokesperson for Betpack commented on the findings: “The return of Dancing on Ice is a welcome one and there is no doubt the British public will enjoy watching the new contestants skate every Sunday to compete for the impressive prize trophy!

Millions of viewers will tune in every week to watch the hit ITV series, highlighting that the contestants can expect to gain even more followers across social media platforms, which will then increase opportunities and influence for the star’s outside of the skating season.”

This research was conducted by betting experts Betpack, which provides in-depth reviews of betting sites and provides comprehensive lists and reviews for users.