The past decade has seen the significant rise of ‘tweakments’ – cosmetic procedures that require minimal to no recovery period and can be administered in the small time frame of a work lunch break. As of 2020, the UK cosmetic surgery industry was worth £3.6bn – and non-surgical treatments accounted for 90% of procedures. This comes in tandem with the rise of ‘skinmalism’ during the pandemic – a trend which favours the idea that less is more when it comes to aesthetics and beauty. However, this is also a trend which the cosmetic industry is now championing through new and innovative treatments, ranging from PRP to Uvence.

The rise of cosmetic treatments is also reflected in popular culture today. Year on year, Love Island contestants have been partial to cosmetic procedures – whether that be facial tweakments, to breast enhancements and liposuction. From previous contestant Molly-Mae Hague who has publicly reversed many of her treatments in recent months, to this year’s Mary Bedford who opened up about Botox and lip filler procedures she has had administered. The prominence of these treatments in the media has contributed to how normalised the world of cosmetic treatments has become – but what procedures are dominating the market?

While Botox and filler still remain popular, new-generation cosmetic treatments instead place an emphasis on a more natural approach to cosmetics. Uvence, a natural bio-filler treatment which utilises one’s own purified cells to regenerate the skin, offers an alternative to synthetic treatments by making use of the body’s own regenerative potential. Once purified, the cells can be reinjected to improve any part of the skin that the patient wishes to rejuvenate, feeding into the idea that less is more when it comes to the cosmetic treatments we choose.

Leading cosmetic surgeon and CMO of Uvence, Dr. Olivier Amar, discusses the new-generation cosmetic treatments set to lead the way in the coming years:

“Although traditional cosmetic treatments like Botox and filler still remain popular, many patients are instead opting for more naturally based options. I understand that lots of patients have become more aware and mindful of the properties of cosmetic treatments, and where possible they now favour a more natural approach, making procedures like PRP and Uvence increasingly popular.

Uvence utilises the regenerative potential of one’s own purified cells for skin rejuvenation, improving the overall texture of skin over the long-term. I have always said that the best for you is you, and using the power our own cells for cosmetic purposes is testament to this.

During the past year, it has been a common theme that we have become more aware and critical of our appearances as a result of the impact of lockdown, and this has influenced the decision of many to go out and seek treatment. This tendency has become heightened for many through popular culture and social media, in which many high-profile individuals have had treatments done. My advice would be to not to rush into anything, and wait for a sufficient amount of time to weigh-up whether treatment is the best option for you.”