Guide Cycling Clothing was born out of love for road cycling, the brand that believes cycling is more than a sport or a hobby; cycling is a way of life.

How to spot a cyclist? Lycra and a helmet – they are also probably riding, cleaning, or smiling at their bike. Now, although very practical for streamline abilities that maximise speed and help them to become king of the hill on Strava, it is not necessarily the most stylish outfit.

Represent your love for cycling in a more subtle way, an insider’s club for fellow biking enthusiasts. Guide Cycling Clothing is streetwear made for cyclists off their bikes!

Casual Cycling T-Shirts (£25): T-shirts are fitted, but not skinny (so compliment all arms!) Made from high quality, responsibly sourced, fabrics. They are 100% vegan friendly and will ensure you feel great and lead the way with your fashion.

Casual Cycling Hoodies (£45): designed and printed in the UK, the hoodies are stylish, minimalist and professional. Also made from responsibly sourced, high-quality vegan fabrics, they are perfect for chilly summer mornings and evenings.

But what about women? Have no fear, thick and cosy hoodies are coming soon! If you simply can’t wait, place a backorder, by simply getting in touch via the website.

Is your dad a MAMIL (Middle Aged Man In Lycra)? Get him back on trend this Father’s Day, and treat him to some cycling clothes he’s proud to wear, that you actually want to see him in!