Cimbali Group returns to the London Coffee Festival with its freshly minted corporate rebranding and its full array of brands – LaCimbali, Faema, Slayer, and Casadio
The 13th edition of the London Coffee Festival is set to make a vibrant return to the Truman Brewery from April 11th to April 14th, promising a celebration of the bustling coffee culture both locally in London and on an international scale.
Once again, this year, Cimbali Group will make a mark at the festival, offering a diverse range of products and services for various market segments. Fresh off the successful unveiling of its corporate rebranding at Host in Milan, the Group is gearing up to unveil its new identity in London, spotlighting its renowned brands LaCimbali, Faema, Slayer and Casadio.
At the heart of Cimbali Group’s presence lies its newfound vision, meticulously tailored to address the evolving needs of its clientele while championing a more integrated business strategy. Beyond offering just exceptional espresso machines, Cimbali Group has now extended its portfolio to encompass a range of value-added services designed to elevate the experience for both professionals and coffee enthusiasts who opt for products from its stable of brands. The focus is on Cimbali Group’s strong competence segments – including bars and hotels, chains and convenience stores, offices, and homes – represented by LaCimbali, Faema, Slayer, and Casadio brands, to reinforce its foothold in the market.
Moreover, the Italian multinational group is doubling down on its commitment to providing comprehensive assistance to its customers, ensuring unparalleled support long after the initial purchase. This new approach underscores Cimbali Group’s dedication to delivering excellence at every step of the consumer journey.
LaCimbali
The M200 GT1
The LaCimbali Stand (Booth HP29) will be dedicated to the M200 GT1, sponsor of the SCA UK Barista Championship, alongside the new G50 grinder-doser. The M200 is a top-of-the-line, innovative, and sustainable espresso machine, embodying elegance and craftsmanship Made in Italy. Its advanced technology and superior quality ensure an excellent coffee. This machine reflects the Group’s commitment to producing sustainable machines. Thanks to various ergonomic solutions – such as the adjustable tray, inclined manual steam wands, and soft-touch materials – the M200 becomes an extension of the barista’s skill, enhancing the direct customer relationship.
On Friday 12th, UK Barista Champion Roosa Jalonen will be at the LaCimbali stand to create some extra buzz. Cimbali Group will also have different finalists from the 2024 UKBC on the M200 showcasing their competition coffees as per below:
Thursday 11th
11:00 – 13:00 Jack Ellis (semi finalist UKBC24) & Lizzy Blackwell (finalist UKBC24)
14:00 – 15:00 Zoe Williams (finalist UKBC24)
16:00 – 17:00 Gene Ke (semi finalist UKBC24)
Friday 12th:
10:00 – 11:00 Haruka Nango (Vice Champion UKBC24)
12:00 – 14:00 Roosa Jalonen (UK Barista Champion)
Saturday 13th:
11:00 – 13:00 Latte Art Guru from The Gentlemen Baristas Ernie Fernandez
14:00 – 18:00 MUMAC ACADEMY Marina Carestia
Sunday 14th:
10:00 – 12:00 MUMA ACADEMY Marina Carestia
The M40
One of the highlights of LaCimbali at the London Coffee Festival is the new M40 machine, combining ergonomics and safety with cutting-edge technology and automatic functions. Paired with high-quality design, the machine excels in energy efficiency and features new thermal technology for long-term high-quality coffee. The machine will be presented alongside the Elective grinder-doser, ensuring perfect coffee grinding through communication and interconnection.
This year, Cimbali Group will be hosting a “Latte Art Throwdown” at the LaCimbali stand, highlighting the innovative M40 machine while showcasing the exceptional talent of baristas. Scheduled for the 11th and 13th, from 13:00 to 14:00 (on both days), the competition will feature two heats with 8 competitors each. Prizes will be sponsored by:
Espresso Solutions – EDO Milk Pitcher (1st place)
Blossom Coffee Roasters – 250g of Coffee Beans (2ndplace)
Heart and Graft Roasters – 250g of Coffee Beans (3rdPlace)
Cimbali Tote bags for everyone that competes
The S15 and S-Lite
In addition to traditional machines, the stand features super-automatic machines: for the “Not Only Coffee Business” segment, Cimbali Group presents LaCimbali S15 and LaCimbali S-Lite, designed for convenience stores, small offices, hotels, and B&Bs. These machines cater to users seeking ease of use, easy maintenance, and a “self-service” approach.
The S60
Cimbali Group’s offer for the Chains segment provides ideal solutions for large chains seeking consistent excellence in the coffee experience. Among the flagship products is LaCimbali S60, combining comfort and precision of a super-automatic with traditional advantages, ensuring high performance for large chains without compromising quality. This machine is ideal for contexts such as large chains, requiring a highly performing coffee machine, capable of providing up to 260 espressos per hour and up to 600 per day, guaranteeing the LaCimbali-signed high quality: unprecedented values for a super-automatic.
The S30
LaCimbali S30, ideal for quick-service restaurants (QSRs) as it ensures high performance – providing 300 cups per day – always guaranteeing the best quality in the cup. It is designed to offer a wide and varied range to satisfy every taste: it is indeed capable of dispensing recipes based on hot or cold frothed milk, and thanks to the HQ Milk technology, it allows obtaining milk foam with excellent consistency. Moreover, It can be remotely controlled through bidirectional telemetry and the Cup4You app.
The S20
Leveraging its expertise in the Ho.re.ca world, LaCimbali is entering the OCS (Office Coffee Service) segment, focusing on lounge, relaxation areas, and meeting rooms in new workspace concepts. With a wide portfolio of super-automatic machines, such as the S20, with advanced bidirectional telemetry and intuitive remote control functionality, is perfect for any self-service activity.
Below is the program and the partners who will alternate over the 3 days of the event at the LaCimbali Stand: https://www.cimbali.com/news/london-coffee-festival-returns-11-14-april
Faema
The Faema Stand (Booth G49) will feature the Faema President, Faema E71E, Faema E71 Touch models, as well as the Groundbreaker grinders.
Faemina will also be present in the home bar space of the Coffee Masters competition, offering the opportunity to try the machine outside competition times.
The space will host various demonstrations by Caravan Roaster, Wolfox Roaster, Bean Coffee Roaster, Perky Blenders Roaster, Notes Roaster, and Redemption Roaster.
The Faema Machine President GTI will sponsor the Coffee Masters, where 16 baristas will compete in seven different coffee preparation tasks using the Faema GTI President. The Faema Touch and March home/prosumer coffee grinder will be awarded to the winner.
(for additional information: https://www.londoncoffeefestival.com/coffee-masters)
Below is the program and the partners who will alternate over the 3 days of the event at the Faema Stand https://www.faema.com/uk-en/news/detail/lcf-2024
Slayer
For the past seventeen years, Slayer has been producing high-end artisanal coffee machines, handcrafted in Seattle, raising industry standards. The Slayer exhibition space (Booth HP21) will showcase iconic American products, starting from the Espresso Single Group, designed with the needs of modern speciality coffee. Its sophisticated design and exclusive technical solutions contribute to the machine’s performance, reliability, and ability to produce high-quality espresso consistently. Moving on to the Slayer Steam EP, the most advanced and reliable espresso machine in the commercial sector, this button-controlled volumetric machine is designed to meet the demands of high-volume workflows thanks to independent tanks for temperature-controlled dispensing. Also present will be a Slayer Steam LP, a perfect machine that guarantees incredible control and precision thanks to programmable pre-infusion and repeatability functions. Slayer Espresso V3, this machine provides flow rate control via patented needle-valve technology allowing the barista to extract espresso that is unparalleled in flavou