A food waste slow cooker campaign has been launched by Cheshire based charity, Cheshire Food Hub, with support from online electricals retailer, AO.com, as part of a drive to tackle food poverty in the local community.

Cheshire Food Hub, in partnership with The Welcome Network and the Recipe Exchange, has recently launched the Love Slow Cookers, Hate Food Waste campaign. The project will support families across Cheshire who are struggling to make ends meet, teaching them how to use a slow cooker to make cheap and nutritious meals.

AO.com has stepped in to support by donating 200 Swan slow cookers which will be loaned to the families along with fortnightly recipes and ingredients packs. Families will be able to access low-cost surplus foods from their local food group to try recipe alternatives, helping to reduce food waste and save money.

In addition to reducing food waste, the campaign aims to help local people minimise their energy bills and improve on their cooking skills. Another core part of the project is to reduce landfill impact by collecting donated pre-loved slow cookers, refurbing and then returning them back into the community.

Jo Garner, Head of Finance and Development at Cheshire Food Hub, said: “Slow cookers provide a cheap and easy way of cooking meals, and thanks to the generosity of AO.com we are able to help local people not only feed their families, but also gain vital cooking skills.”

John Roberts, AO Founder and Chief Executive, said: “Throughout Covid, our aim has been to serve customers safely and support organisations helping those most in need. The Cheshire Food Hub is doing vital work and we’re delighted to get behind this imaginative approach to supporting families to create nutritious meals. We hope that by donating 200 slow cookers, we can help the Cheshire Food Hub make a real difference to the lives of vulnerable people.”