The
premier fitness brand specialising in high-quality bags, luggage, and accessories, Built For Athletes, is pleased to announce the continuation of its partnership with the reigning Formula One World Champions, Oracle Red Bull Racing (ORBR), for the 2024 season.
Renowned for its popularity in CrossFit and fitness racing, the British brand has meticulously curated an impressive 11- piece collection tailored to cater to the diverse needs of both elite and everyday athletes.

This collaborative alliance follows on from the outstanding triumph of the inaugural partnership last year, which
resulted in a remarkable 64% year-over-year increase in revenue for Built For Athletes. Additionally, this accomplishment not only led to a substantial surge in website traffic, but also witnessed the rapid sell-out of numerous items within the initial week.

Having already established dominance in fitness realms such as HYROX and CrossFit, this collaboration further extends
their influence into the prestigious world of F1, solidifying the brand as a prominent figure in the broader sporting landscape. As a result, this strategic expansion has catalysed a surge of partnership opportunities across diverse sports, including Football,
Cricket, Rugby, Basketball, and Swimming.
Built For Athletes’ commanding presence has also paved the way for new alliances, such as engaging in multiple marketing
initiatives alongside esteemed partners such as New Era, Castore, and Blenders. These joint initiatives, conducted across various social media platforms and CRM, further accentuate Built For Athletes’ prevailing and diverse presence within different realms
of the fitness world.

Nick Costello, CEO of Built for Athletes
“Launching our latest collection with Oracle Red Bull Racing marks a milestone for Built
For Athletes, building on the resounding success of last year, signifying our ongoing commitment to providing Formula One Champions with premium-quality bags tailored to their specific needs on and off the track. The second year of this partnership will continue
to propel the brand, signifying an exciting time for growth of the business.”
The 2024 collection introduces exciting new products, including the ORBR 60L Duffel and ORBR Gym Sack, demonstrating
BFA’s commitment to innovation. The product line-up includes:

35L Backpack: £135

Roll Top Backpack: £100

X-Large 90L Suitcase: £475

Large 60L Suitcase: £250

Carry On Bag: £240

Laptop Bag: £65

Shoulder Bag: £55

NEW 60L Duffel: £180

NEW Gym Sack: £60

NEW Sling Bag (Cross Body): £45

Patches: £9.99

The full 11-piece collection will be available to buy from February 19th via
www.builtforathletes.com and
www.redbullracing.com