Canada Goose has today announced that it will end the use of all fur in its products. The brand will end the purchase of fur by the end of 2021 and end manufacturing products with fur by the end of 2022.

Dani Reiss, President & CEO, Canada Goose said: “Our focus has always been on making products that deliver exceptional quality, protection from the elements, and perform the way consumers need them to; this decision transforms how we will continue to do just that. We continue to expand – across geographies and climates – launching new categories and products designed with intention, purpose and functionality. At the same time, we are accelerating the sustainable evolution of our designs.”

In response, Humane Society International/UK’s Executive Director Claire Bass responds: “This is a momentous step in the demise of cruel fur fashion. For years, Canada Goose’s trademark parka jackets with coyote fur trim have been synonymous with fur cruelty but their announcement today is another major blow to the global fur trade, a dying industry on its knees from the punches of so many top designers and retailers walking away from the PR-nightmare of fur. Canada Goose’s fur-free policy will spare untold thousands of coyotes from being maimed and killed in cruel metal leg-hold traps, and should strengthen the UK Government’s resolve to recognise that banning the import and sale of fur is the right thing to do, both by the public and future-focussed fashion brands.”

Humane Society International has long been fighting the global fur trade, and in the UK leads the #FurFreeBritain campaign for a UK fur sales ban. Although fur farming was outlawed in the UK on moral grounds in 2000, Britain still imports and sells fur from countries such as Canada, China, Finland and Italy from a range of species such as fox, rabbit, mink, coyote, raccoon dog and chinchilla. According to the most recent trade statistics from HMRC, in 2018 the UK imported over £70 million of animal fur (£70,559,043). The #FurFreeBritain petition can be signed here: hsi.org/furfreebritain.