BLAKE KUWAHARA presents SUMMER 22 campaign & collection
The SS 2022 Collections consists of ten new styles including two designs from Kuwahara’s Grey Label Collection.
“After two very long years dealing with the pandemic, we are finally seeing light at the end of the tunnel. This Spring Collection reflects that hopeful optimism with more color and adventurous shapes,” says Kuwahara. His design ethos of creating eyewear that is at once artful yet wearable is evident in his signature frame-within-a-frame laminated technique and use of contrasting colors as well as his cast bone motif used in his Grey Label Collection.
Also dropping this Summer will be a limited edition of the now iconic CHAMBERS in a custom Rainbow acetate in honor of PRIDE. “I posted a rendering of the CHAMBERS in rainbow colors on Instagram to celebrate and recognize the LGBTQ Community during PRIDE Month, and it got such an overwhelming response that we decided to produce it!”, says Kuwahara.
“With the lifting of COVID-related restrictions and a pent-up demand, retail is continuing gain traction buoyed by consumer optimism,” says Richard Mewha, President of Fade To Grey, the distributing company for Blake Kuwahara Eyewear.
Blake Kuwahara designs are available from Harrods, Selfridges and leading independent opticians around the world.