Bebe Rexha has been named as the latest global brand ambassador for JBL, starring in an ad campaign for the brand and headlining JBL Fest 2021.

The Harder hitmaker joins fellow musicians including Khalid, Mabel, Tinie Tempah, and Demi Lovato in the role, and commented ‘After performing at last year’s JBL Fest in Las Vegas, I realised that this brand has the same passion and drive to elevate the music experience that I do.

JBL headphones and speakers produce the kind of sound that fans all over the world enjoy, which makes this partnership a great opportunity to connect with such a devoted fanbase’.