Aston Martin Aramco has teamed up with British rock royalty, the Rolling Stones, with an ultra-exclusive merchandise collection fusing the speed and precision of Formula One™ with the rebellious spirit of rock and roll. In celebration of the collaboration, a unique large-scale 3D sculpture of the co-branded emblem has just landed on London’s famous Carnaby Street, right outside the Rolling Stones global flagship store, RS No.9 Carnaby. The display merges one of the world’s most instantly recognisable symbols of rock and roll – the famous Rolling Stones tongue logo – with the iconic Aston Martin wings.

Over this weekend, both Aston Martin Aramco and the Rolling Stones fans can visit RS No.9 Carnaby at 9 Carnaby Street for a truly immersive experience. Dive into the world of Formula One™ with a state-of-the-art racing AMR simulator to witness the raw thrill and intensity of driving an AMF1 car – bringing the adrenaline-fueled energy of the track to the heart of Carnaby Street.

The limited-edition merchandise includes hoodies, tees and caps has launched today with a digital campaign, featuring the Stone’s song ‘Hot Stuff’ as the centrepiece. The collection builds on the team’s expansion into wider culture across music, fashion and sport, and comes after a memorable collaboration with Tems at F1 75 Live at the O2 Arena earlier this year. The full range will be available from Monday 28 April on the official Aston Martin Aramco online store.

Rob Bloom, Chief Marketing Officer, Aston Martin Aramco Formula One™ Team: “This collaboration with The Rolling Stones combines two British icons famed for passion and style.​The activation forms part of our wider strategy to bring the team into new spaces across genres including music, fashion and sport. This is just the beginning, with several exciting projects to land in the coming months.”