ARK/8 engage Luca Mastroianni for ‘The Lands Between’ ELDEN RING second collection campaign
ARK/8, the luxury streetwear brand known for its innovative fusion of gaming concepts with fashion-centric designs, has unveiled its latest capsule collection in collaboration with ELDEN RING, titled “The Lands Between”. This second drop in the ELDEN RING series introduces a Renaissance surrealism that captivates the imagination.
Featuring a range of tie-dye sloganed T-shirts and sweatshirts, the collection’s campaign imagery immerses the viewer into the heart of the ELDEN RING landscape, imagined through the lens of Luca Mastroianni’s artistic vision. Mastroianni, the acclaimed photographer behind the collection, has masterfully crafted a digital haute couture experience, inviting wearers into a surreal storybook world where the past, present, and future converge in a tapestry of nostalgia and innovation.
Mastroianni’s distinctive artistic style draws inspiration from a rich tapestry of influences, spanning across illustrations, paintings, nature, futurism, surrealism, religious imagery, and fantasy. His vision breathes life into the campaign, seamlessly blending the realms of fashion and art to create an otherworldly experience.
“In art and fashion in general, I’m very inspired by illustrations and paintings, from any style and period in history. I like my photos to look like paintings and unreal. On top of that, I like nature, futurism, surrealism, religious imagery and fantasy,” comments Mastroianni, offering insight into his creative process.
“The Lands Between” collection by ARK/8 transcends conventional boundaries, inviting fashion enthusiasts and gaming aficionados alike to embark on a journey through a fantastical landscape where the familiar meets the unknown. With each piece meticulously crafted to reflect the intricate tapestry of the ELDEN RING universe, this collaboration represents a bold exploration of creativity and imagination.
As ARK/8 continues to redefine the intersection of gaming and fashion, “The Lands Between” collection stands as a testament to the brand’s commitment to pushing the boundaries of design and storytelling. With its renaissance surrealism and immersive imagery, this latest drop promises to transport wearers to a realm where fashion becomes art, and reality intertwines with fantasy.