Alfa Romeo F1 Team Stake will make a decisive entry into the world of streaming as it launches a major partnership with KICK, an innovative and community-driven live streaming platform built for and targeting a global audience.

Founded in October 2022, kick.com is based on a creator-first model. KICK’s beta launch saw an astounding 200,000 sign-ups in little more than 24 hours since the platform went live. In just four months, the platform has managed to attract top entertainers and streamers like Canadian superstar Drake, Trainwreckstv and many more.

KICK recently announced that it has plans to expand monetisation with a 95-5 split where the creator will keep 95% of the revenue from subscriptions. This will be the most rewarding financial split content creators have ever been offered. The platform creators are currently working on an ‘exclusive creator program’ that will allow streamers to earn a steady income based on their watch hours and viewer count.

KICK branding will appear prominently on the bodywork of the Alfa Romeo F1 Team’s C43 at selected races, with an exciting activation programme featuring the team’s drivers to be announced soon.

Alessandro Alunni Bravi, Managing Director of Sauber Group: “A streaming platform and a Formula One team share some key elements: we both talk with young, engaged audiences that demand attractive content and that are very discerning when it comes to what they consume in the digital world. KICK’s plans for the new season are incredibly exciting and we are proud to be working with them: it will also be a way for our team to reach out to new audiences and bring them in the growing fold of Formula One fans.”

Akhil Sarin, Director of Acquisition at KICK: “The ground-breaking partnership between KICK and Alfa Romeo F1 Team Stake will aim to create a powerful synergy that not only expands reach and engagement of each other’s audiences but also set new standards of live streaming experiences. Formula One fans can now look forward to exclusive, behind-the-scenes content as well as opportunities of interaction with drivers and brand ambassadors through this exciting collaboration.”