Ronaldo left Manchester United on a free transfer and inked an impressive 2½-year contract with Al Nassr that granted him an annual income of $75 million. Since then, Al Nassr’s followers on Instagram have skyrocketed.

According to Safebettingsites.com, Ronaldo’s followers’ curiosity has allowed Al-Nassr to grab over 10 million followers since announcing his transfer, taking the total count to 11 million. That’s a 1072% increase in Al-Nassr’s Instagram followers since the news of Ronaldo’s transfer broke.

According to Safebettingsites Sports expert Edith Reads, “The Saudi Arabian club can now boast of having more followers on Instagram than every English Premier League (EPL) club outside the traditional Big Six. This makes Al-Nassr one of the most popular clubs among football fans and an attractive prospect for sponsors looking to connect with a large, engaged soccer fanbase.”