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air up® Launches New Pee Flavour Pod

Pee takes centre stage in air up®’s latest innovation: the Pee Pod (yes, you read that right). Through pioneering Scentaste™ technology, air up® has captured the essence of pee to craft a new flavour pod that promises to tantalise the senses and ignite curiosity.

In a world saturated with conventional tastes, the Pee Pod invites Brits to reconnect with their primal instincts and embark on a journey of sensory exploration.

air up® believes in pushing boundaries and challenging conventions. “We are often asked whether we can really make any scent tastable with air up®. Now we have the proof”, comments Lena Jüngst, co-founder of air up. For air up® this means one thing: the sky is the limit when it comes to flavour.

So how does air up® work?

air up® harnesses retronasal smell by infusing flavoured air into every sip of water from the bottle. The aromatised air molecules from the flavoured pods enter our olfactory centre every time we drink and are perceived as taste when we exhale. In short, our brain thinks we are tasting cherry, lime, or passionfruit, Cola, or iced tea, while we are only drinking plain water.

What is retronasal smell?

A large part of our taste perception is influenced by what we smell. In order to taste, we not only need our tongue and taste buds but also our olfactory receptors (sensory cells responsible for smell perception) located in the nose. The innovative system of air up® utilises this science of retronasal smelling. With every sip of water from the air up® drinking system, scent is absorbed through the ear, nose, and throat. The olfactory receptors interpret this as taste, even with plain water.

Where can I buy air up’s Pee pod?

air up®’s Pee flavour pod will be available from the 2nd of April 2024 onwards on air up®’s website. The pods are available in a pack of three and priced at £6.99, flavouring a minimum of 15 litres of water.