BRITS who maintain their New Year, New You resolutions until the end of February are most likely to succeed, according to new national research*.

Almost 8 out of 10 New Year, New You resolutions fail by the end of February** but fresh research from leading UK deodorant brand, Bionsen shows that if people make it to March without crumbling, their New Year regime is much more likely to be successful

“It’s good to sweat and those who can continue to sweat as a result of their New Year regimes until March this year are the ones most likely to succeed,” said Eilish McColgan, British Olympic middle-distance athlete and Bionsen brand ambassador.

Eilish is backing the Bionsen ‘It’s Good to Sweat’ campaign, designed to encourage all those who made New Year, New You resolutions to keep calm and carry on, allowing the body to benefit from sweating naturally while staying fresh.

She said: “Every year over half of us make New Year’s resolutions to get fit, quit smoking, work out more, drink less alcohol and save money. But virtually every study shows that around 80% of New Year resolutions will be abandoned in February.

“I know how many of those people feel. Despite being a professional athlete, there are times during a season when the last thing I want to do is get out there and train.

“But, I can tell you from experience, that it is worth persevering – it really is good to sweat. Not only is it good for your body but, sweating also means you are pushing yourself to new heights.

“Those who can make it to March with their New Year, New You resolutions intact are, according to the research by Bionsen, much more likely to see their New Year resolution become habit. And that can only mean a healthier and happier year thereafter.”

Even just the act of sweating while you’re exercising, doing the housework or just enjoying a walk with friends or family, has positive results for the body. People who sweat see their circulation increase throughout their organs, muscles, and tissue. Their skin will also release certain toxins, like alcohol and waste products, to help their bodies detoxify.

This month, Bionsen polled 2,000 adults to shine a light on the nation’s attitude towards sweating. And 96% agreed that sweating is healthy.

The Bionsen research shows that more than a third of the UK (35%) don’t know the difference between an anti-perspirant and a deodorant. The crucial difference is, of course, that deodorants attacks the bacteria that cause under arm odour, without blocking the pores, which is what an antiperspirant does.

Over a third of the UK (35%) prefers a deodorant to an anti-perspirant because they don’t want to subject their body to the aluminium used as an essential ingredient in anti-perspirants.

As a nation, the UK is very relaxed about the act of sweating in public.

Eilish added: “Most Brits want to stay fresh and are less worried about sweat. Only 21% are bothered if they see others sweating in public, and for almost half of Brits their only concern when sweating in public is that they don’t want to smell.

“According to the Bionsen research, the worst places to break out in a sweat are a job interview (26%) or a first date (25%) but, even then, like me, 40% would simply go to the bathroom, clean up and apply deodorant. But then there is one in five who would simply ignore it!

“People living in the West Midlands are the most likely to use a deodorant versus an anti-perspirant (42%) and the Scottish are most likely to use an anti-perspirant (51%). Which is interesting, because as I know well, average temperatures in Scotland are lower than in England and Wales!

“And great news for those across the water is that the Northern Irish are the least likely to be self-conscious when they sweat in public.”