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Monthly Archives: August 2022

Why are the least polished Instagram accounts the most successful?

Scrolling on Instagram, we’re often presented with ‘Insta-perfect’ lives from influencers – from back-to-back holidays, to the latest designer purchases. Yet with a new report from VoxBurner revealing that over three-quarters of Gen Z scrollers would prefer to follow influencers with “like-minded values”, it is